Tag: "Consumer Perception"

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Research papers

The degree of information in advertisements

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert

Research reports

Qualitative research on Nulon advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1979
Author: CRAM/Peter Cooper Archive

Research papers

A new way in the measure of the interviewed's reaction (French)

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Authors: Michel Haski, Howard R. Moskowitz

Research papers

A new way in the measure of the interviewed's reaction

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Authors: Michel Haski, Howard R. Moskowitz

Research reports

Short report on Hellmans advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: May 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Motivational research on London Transport faresavers

Catalogue: CRAM/Peter Cooper Archive Collection
Date: May 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Reactions towards Krackawheat adverting Laurel and Hardy

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

The continental quilt story

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 1, 1978
Author: CRAM/Peter Cooper Archive

Research papers

Research on policy-making in the consumer union sphere

Catalogue: Seminar 1977: Social Research
Company: AIM Create
Date: December 1, 1977
Authors: Folke Olander, Flemming Hansen

Research reports

Quantitative research into insole variants

Catalogue: CRAM/Peter Cooper Archive Collection
Date: November 1, 1977
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Sure

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 1, 1977
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Rise and Shine

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 1, 1977
Author: CRAM/Peter Cooper Archive