Tag: "Consumer Retention"

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Research papers

Solving the paradoxes of the mobile- first world!

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: InMobi, Swiggy
Date: November 2, 2020
Author: Abhinav Mohan

Videos

Fearless failure

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Company: Spotify
Date: June 18, 2020
Author: Michael Bowen

Research papers

A model for single source measurement of external customer satisfaction

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Date: June 15, 1993
Authors: Sergio Meacci, Frans Houweling

Research papers

Beyond customer satisfaction

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Companies: Burke, Inc., Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
Date: September 8, 1991
Authors: Ian Jarvis, Joachim Scharioth

Research reports

Exploratory research on coupon-collecting and gift-catalogues

Catalogue: CRAM/Peter Cooper Archive Collection
Date: December 1, 1972
Author: CRAM/Peter Cooper Archive