Tag: "Consumer Segmentation"

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Research papers

Sustainability: Doomed if you do, doomed if you don't

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Brandscapes Worldwide
Date: November 2, 2020
Authors: Maitreyee Patki, Jayanth Narasimha

Research papers

Solving the paradoxes of the mobile- first world!

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: InMobi, Swiggy
Date: November 2, 2020
Author: Abhinav Mohan

Research papers

Insights 24/7

Catalogue: Latin America 2020 - Insights Festival
Companies: Givaudan, Mega Research
Date: October 19, 2020
Authors: Damián Suárez, Sebastián Silva

Research papers

Brands with purpose

Catalogue: Latin America 2020 - Insights Festival
Companies: Procter & Gamble, Datum Internacional S.A.
Date: October 19, 2020
Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Research papers

Artificial Intelligence in Telecom

Catalogue: Latin America 2020 - Insights Festival
Companies: Kantar, Entel
Date: October 19, 2020
Authors: Catalina Bonnet, Andrea Maldonado, Natalia Carrasco, Hector Navarrete

Research papers

Seed audiences: 'From not knowing you to tapping into millions like you'

Catalogue: Insights Festival 2020
Companies: Unilever, InMobi
Date: September 15, 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Research papers

Of mice and men: Revealing the unconscious with the mouse tracker

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Companies: Shionogi, Insight Dojo
Date: November 11, 2018
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji

Research papers

Everyone searches!

Catalogue: Congress 2017: Visionary
Date: September 4, 2017
Authors: Mathieu Trepanier, Jean-Philippe Lebudel

Research papers

Business opportunities in an unexplored market

Catalogue: Latin America 2017: #IN
Company: Kantar
Date: June 15, 2017
Authors: Fernando Alvarez, Francisco Cabral

Research papers

Spreading a common tongue

Catalogue: Asia Pacific 2015: Asia Means Business
Company: Kantar
Date: June 15, 2015
Authors: Phong Huynh, Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler

Research papers

Psychological automotive lifestyles

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Company: concept m research + consulting GmbH
Date: May 24, 2013
Authors: Gabriele Lehmann, Thomas Ebenfeld, Dirk Ziems

Research papers

Segmenting consumers world-wide

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Howard R. Moskowitz