Tag: "Customer Orientation"

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Research papers

To be or not to be durable

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Company: Philips International
Date: June 15, 1992
Author: Nico van der Zanden

Research papers

To serve them all our days

Catalogue: Seminar 1988: Research For Financial Services
Date: June 15, 1988
Authors: Kate Willis, Amanda Keech

Research papers

Service quality management

Catalogue: Seminar 1988: Research For Financial Services
Date: June 15, 1988
Author: David Ballantyne

Research papers

Supporting marketing decisions by forecasting and simulation based on panel data

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Rudolf Lewandowski, R. Otterpohl

Research papers

Retail image studies

Catalogue: Seminar 1987: Strategies For Service Management
Date: June 15, 1987
Author: Dick Hage

Research papers

Price behaviour models

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: A. H. J. van Heteren, W. J. M. Asselbergs

Research papers

Concept and examples of multi-country research by a leading chemical producer

Catalogue: Seminar 1971: Multi-Country Research
Date: June 15, 1971
Author: Karl-Heinz Ronitz