Tag: "Decision Support System"

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Research papers

Decision support system in marketing

Catalogue: ESOMAR Congress 1987
Date: June 15, 1987
Author: Gavin T. Leslie

Research papers

Market planning and retailer buying decisions

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: September 1, 1973
Author: Peter Doyle

Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 1, 1971
Authors: Robert Jeanteur, Jean-Mathieu Paoli

Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 1, 1971
Authors: Jean-Mathieu Paoli, Robert Jeanteur