How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.
From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.
As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an analog-digital divide, nor keep thinking about on and offline consumer as two separate and distinct entities. Instead, we need to think about omnichannel solutions that follow consumers as they seamlessly flow between screen and brick- and-mortar experiences, challenging the role of existing distribution and retail channels as last-mile bridges between brands and their consumers. So, how do you create phygital omnichannel solutions for a specialized category sold in a dedicated, specialized and highly atomized distribution channel, without alienating its traditional retail ecosystem? You commit to a co-creation process via Design Thinking. Here we will explore the Royal Canin/Mars experience, re-shaping Chiles pet food market.
From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer insights with trend to create innovation platform. 3) Integrate design resource to produce the new concept.