Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can share thoughts and experiences. We believe we must stop looking for respondents and stop looking for people driven by the reward intent. We must look for opinions and intentions in an authentic and transparent way. At the ESOMAR Congress 2019 we demonstrated that 70% of smart speaker owners in the US are willing to be interviewed by Alexa without a reward. But would they join a panel? We ran an experiment to find out. Join us and be inspired!
Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can share thoughts and experiences. We believe we must stop looking for respondents and stop looking for people driven by the reward intent. We must look for opinions and intentions in an authentic and transparent way. At the ESOMAR Congress 2019 we demonstrated that 70% of smart speaker owners in the US are willing to be interviewed by Alexa without a reward. But would they join a panel? We ran an experiment to find out. Join us and be inspired!
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised gateway between consumers, the internet and connected things. The future vision, is that the DA will take your request, and in microseconds its AI will weigh the information it finds (from various API's), against your detailed profile information (and context - where you are, what your personality type is, your mood etc.), and present only the most useful singular response. This presentation will review data from 70K Siri interactions, analyses 100 mobile searches and details how Digital Assistants are currently used and the implications for Brands.
Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised gateway between consumers, the internet and connected things. The future vision, is that the DA will take your request, and in microseconds its AI will weigh the information it finds (from various API's), against your detailed profile information (and context - where you are, what your personality type is, your mood etc.), and present only the most useful singular response. This presentation will review data from 70K Siri interactions, analyses 100 mobile searches and details how Digital Assistants are currently used and the implications for Brands.