Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.
Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.
The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the evolution has been in an environment where text is obsolete and image is king, forced us to push our technological boundaries to better understand the key agents in the beauty social ecosystem: influencers, brands and of course, our consumers. In addition, we have learned how the relevant insights that were detected helped L'Oréal Spain to be closer to our customers, learn from them and communicate in the most meaningful manner in order to maintain our leadership as the number 1 beauty player in the market.
The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the evolution has been in an environment where text is obsolete and image is king, forced us to push our technological boundaries to better understand the key agents in the beauty social ecosystem: influencers, brands and of course, our consumers. In addition, we have learned how the relevant insights that were detected helped L'Oréal Spain to be closer to our customers, learn from them and communicate in the most meaningful manner in order to maintain our leadership as the number 1 beauty player in the market.
This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that they must e-enable to achieve their click-and-mortar potential. Scores of get-rich-quick dot.coms with stupid business plans have left a path of bad faith in the internet marketplace in their wake.
The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is responding to these changes, and outlines the continuing evolution of Microsoft's Digital Nervous System.
In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will be hard to earn, but if it is viewed as a reciprocal flow, firms can use information about consumers and customers to stand out in a sea of content to increase profitability: pay attention to them and they pay attention to you. Relationships are likely to encompass attention transactions. As customers realise the value of their attention and their information needed to get it, we show that they may require payment of some kind for both. The provision of supporting customers overload of information and its management through Relationship Technologies that provide intelligent sensitive support will be a highly valuable means of putting your brand to the fore in the competition for attention.