Tag: "Digital Media"

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Research papers

A machine-learning app for TV show acquisitions

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Date: November 18, 2016
Authors: Fabio Luzzi, Caroline Epstein

Research papers

The potential power of digital creative

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Cortney Henseler, Samuel Kim, Matthew Sharp

Research papers

Gaining marketing-relevant knowledge from social media photos

Catalogue: Congress 2016: #WOW
Company: GfK
Date: September 22, 2016
Authors: Raimund Wildner, Carolin Kaiser

Research papers

A funny thing happened on the way to our insights

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Company: FocusVision
Date: November 18, 2015
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller

Research papers

Firecracker

Catalogue: Latin America 2015: Carnival of Insights
Company: Kantar
Date: April 28, 2015
Author: James Conrad

Research papers

What do wearable devices bring to market research?

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Company: Kantar
Date: June 17, 2014
Author: Alex Johnson

Research papers

New generation brands

Catalogue: Latin America 2014: Accelerating Growth
Date: April 4, 2014
Authors: Federico Barallobre, Natalia Gitelman, María Luz Moreno

Research papers

Writing Wikipedia

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Date: November 6, 2012
Author: Jörn Schulz

Research papers

From the blog to the record shop

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Companies: Universal Music Group , Sparkler
Date: November 13, 2011
Authors: Jamie Allsopp, Hanna Chalmers

Research papers

Reach/frequency and optimization challenges as traditional media go digital

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Date: October 21, 2010
Authors: Tony Jarvis, Pete Walsh

Research papers

The digital world of children and young adolescents

Catalogue: Congress 2010: The Changing Face Of Market Research
Date: September 15, 2010
Authors: Barbie Clarke, Andrew Harrison, Marc Goodchild

Research papers

License to peek?

Catalogue: Congress 2010: The Changing Face Of Market Research
Company: Kantar
Date: September 15, 2010
Authors: George Pappachen, Richard Coombe