Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO of Behaviorally (Formerly PRS), will discuss the strategy behind the re-branding of PRS IN VIVO USA as Behaviorally and how the new brand promise will serve clients' needs more effectively in an omnichannel retail world. Join us for an in-depth discussion and first look at Behaviorally.
With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a unique potential for optimizing all touchpoints in the path to purchase- be they online or offline. This holds especially true for companies who until now relied on in-person research. How do you adjust your omnichannel strategy to plan for the unexpected but not back down on the quality of insights? Join Jonathan Asher and young research experts from EyeSee in discussing cutting-edge online research environments- and how to use them for making consumer-centric decisions:-How we help clients who are unsure about taking a leap with a new behavioral methodology that will add value to their research toolkit;-Why the new generation of rookie researchers might have an unexpected edge over experts in solving research problems, and how to nurture innovation in-house;-Why social media best practice studies and e-commerce researches are the bread and butter of 2021;-How new shopper touchpoints, such as click & collect or curbside pickups, can be recreated in virtual contexts.
Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;- Amplified value-consciousness and re-evaluating what is essential
Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers have a fundamentally disruptive influence on which brands a shopper will be exposed to. Online shopping is nothing new in 2018, however FMCG shoppers are starting to participate in the e-commerce revolution at a scale not previously seen in the past decade. To reveal key trends, identify opportunities for clients and offer cautionary tales, NAILBITER digs through four years of data, on 1100 brands, across more than 30 categories and dozens of countries to reveal the comprehensive shopper journey map of the omnichannel phygital consumer. Leading e-commerce retailers, such as Amazon, are entering the market with their own product lines and their own promotion agenda. Voice assistants are now being asked to make purchases and this has its own disruptive implication to the industry. Virtual reality (VR) is also starting to serve a function within the industry, as it can be used to replicate a store environment. With consideration to a number of key trends, NAILBITER will reveal the most comprehensive shopper journey map that encompasses all shopper types in a global multi-retail environment, including brick-and-mortar, e-commerce, traditional markets, phone commerce, home delivery, click-and-collect and voice.
Our goal was to conduct a study on a research project using big data and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and on trend data source and was compared to traditional survey data. The survey data included product tests, i.e. products were placed in-home and consumers evaluated the products using a standardized questionnaire. The objective was to derive substantive insights about the core drivers for a five-star-rating of consumer reviews in online shops or platform ratings for pet care products and compare these insights with drivers of liking from traditional research on pet care products already existing in the market. We validated the hierarchy of drivers for the overall product rating by conducting a meta analyses on previous product tests and assessed the drivers of overall liking.
The Talent Contest: ESOMAR Research Effectiveness Award Finalist.
Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not all markets adopt online grocery at the same pace, for example 99.9% of Thailand customers shop for products in-store even though 55.8% of Thailand's population is connected to the internet. There is a need to form a bridge between digital technology and grocery purchase and the answer is not online at the moment for certain markets. This paper presents the findings from a global study of consumer shopping behaviours and addresses how location based mobile offers impact customers, and how customer engagement can be measured with translation into sales and profitability of a business.
In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old, living in principal and small cities with a social level between 1 to 6. We analyze the shopping and behavior data on the different local eCommerce channels, social networks, and search platforms. Not only the type of shopping also we analyze time, moment and traffic behavior. We would be able to build a brand digital strategy to impact these consumers in all their relevant moments and with the right and relevant content with this digital research, and in this way we'll able to increase the purchases and traffic in our own eCommerce platform.