Tag: "Econometric Model"

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Research papers

From brilliant to actionable

Catalogue: Congress 2011: Impact
Company: In4mation insights
Date: September 18, 2011
Authors: Mark Garratt, Rafael Alcaraz, Steve Cohen

Research papers

The sales drive of radio campaigns

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Date: June 15, 1999
Author: Lars Gibbe

Research papers

Combining economic and image analysis for breakthrough brand management

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Eric Almquist, Ian H. Turvill, Kenneth J. Roberts

Research papers

Advertising increases market shares and media mix achieves most

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Adrian Weser

Research papers

Linking customer satisfaction to loyalty and performance

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Kai Kristensen, Anne Martensen

Research papers

Retail audits

Catalogue: MENAP Forum 1996: Pressure On Profit
Date: March 1, 1996
Authors: Bhawani Singh, Salil Punoose

Research papers

The demand for concerts of classical music

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Authors: Bernard M.S. van Praag, Karel C. P. Slootman, Piet Stam, Hans van Ophem, Willem Wijnbergen, Mirjam van Praag

Research papers

We're out of the trenches

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Date: June 1, 1994
Author: Alan J. Bowditch

Research papers

Salesplan

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Ole Stenvinkel Nilsson, Jørgen Kai Olsen

Research papers

Let's heavy up in St. Louis and see what happens

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Laurence N. Gold

Research papers

The changing market for local & regional newspapers

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Authors: David Darton, Steven Barnett

Research papers

A marketing aid (French)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Company: IFOP
Date: June 15, 1986
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon