Tag: "Efficiency Measurement"

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Research papers

Permission to launch

Catalogue: Congress 2018
Companies: ZappiStore, Kantar
Date: September 23, 2018
Authors: Andy Gallagher, Babita Earle

Research papers

Radio sells

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Uwe Domke, Christoph Wild

Research papers

Economic VS. non-economic measures of advertising efficiency

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Sabine Wüst

Research papers

Competitor analysis by patient monitoring

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Company: Marplan Forschungsgesellschaft mbH
Date: February 27, 1985
Authors: Ingrid Köpl, Gerd Bögel

Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot

Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot

Research papers

Experiment on a consumer computer communication system (French)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean-Jacques Bertrand, Marianne de Souza

Research papers

Experiment on a consumer computer communication system

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean-Jacques Bertrand, Marianne de Souza

Research papers

Efficient estimation of descriptive statistics from panels with partial replacement

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Author: Frank J. R. van de Pol

Research papers

Understanding children

Catalogue: Seminar 1978: Researching Children
Date: October 1, 1978
Authors: David Cocks, Jacqueline Adams

Research papers

Efficiency in sample design

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Author: Bill Blyth

Research papers

Allocating the marketing budget: Open discussion

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Werner Röske