Tag: "Electronic Data Capture"

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Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

Electronic Data Capture (EDC)

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Date: June 15, 1988
Author: Peter Jackling