Tag: "FMCG"

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Research papers

Delivering market knowledge in the dark continent

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Author: Michael Wragg

Research papers

Consumer coping behavior during hard times

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Author: Eduardo L. Roberto

Research papers

Evolution of the retail structure in Hungary

Catalogue: Seminar 1997: The Changing Retail Scene
Date: June 15, 1997
Author: Eva Nevihostenyi

Research papers

Retail in emerging markets

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Date: February 1, 1997
Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri

Research papers

Added value information

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Company: GfK
Date: February 1, 1997
Authors: Antonie Luijten, Peter Kempe

Research papers

Every day low price

Catalogue: Seminar 1996: The Big Brand Challenge
Company: Kantar
Date: June 15, 1996
Author: Judith Passingham

Research papers

Newspapers as fast moving consumer goods brands

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Philip Wisson

Research papers

Scanner-based data applications for improving FMCG sales and marketing efforts

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Author: Thomas Harris

Research papers

The growing strength of the retailer and the effects on FMCG brand manufacturers

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: Kantar
Date: June 15, 1995
Authors: Stephan Buck, Richard Piper

Research papers

Taking a break from virtual reality

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Date: June 15, 1995
Author: Wendy Gordon

Research papers

Pioneering in Central European markets

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Authors: Sven H. Becker, Michael J. Baker

Research papers

Marketing and public relations

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Philip Kitchen, Danny Moss