This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday domestic chores. The purpose of this paper is to dissect the emerging notion of domestic masculinity and identify what is driving Indian men to tie the apron at home and its impact on how men buy and consume household products and brands. The paper makes a strong argument to marketers to acknowledge the growing trend of equal sharing of domestic chores between millennial couples and target household brands to them and not treat the husbands as bumbling idiots who are best ignored and kept away from the domestic space.
Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially topical given the country's current transformation from a low to middle income society. How will Cambodia progress as a nation when half its population is not empowered? There is a need to reshape traditional gender roles if Cambodia would like to harness the power and impact of its total population. The results offer both specific and broad implications for how Cambodia as a country can leverage the findings, as well as how other countries can apply the learnings, especially as it relates to the growing influence and power of the Internet.
Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially topical given the country's current transformation from a low to middle income society. How will Cambodia progress as a nation when half its population is not empowered? There is a need to reshape traditional gender roles if Cambodia would like to harness the power and impact of its total population. The results offer both specific and broad implications for how Cambodia as a country can leverage the findings, as well as how other countries can apply the learnings, especially as it relates to the growing influence and power of the Internet.
This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside playing the traditional role of the manly breadwinner. What is really driving these men to tie the apron after work when they could have got away being the stereotypical couch potatoes? Is it about succumbing to pressures of gender equality? Not really. Actually there are other reasons, which are highly emotional and rewarding, that are driving men to be domesticated which this paper will pinpoint and nudge marketers of household products to look at men from a new lens.
The subject of this report are the specific details concerning the launching of the GEO magazine. All other details that were taken into consideration like the analysis of the market, the competition, the target groups, the marketing objectives, etc. related to the two markets in which magazines are of interest, that is, the advertisement market and the circulation market are only mentioned where necessary for a clear understanding.