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Webinars

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021
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Citation

Tankha, Poynter and Kraus (2021a, August 26). Insights from the Users & Buyers Global Study 2021. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/insights-from-the-users-buyers-global-study-2021


Webinars

Future Fit Brand Health Measurement

As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar...

Catalogue: Webinars 2021
Authors: Lee Langford, Ruari Grigg
Company: Toluna
August 20, 2021
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Citation

Langford and Grigg (2021a, August 20). Future Fit Brand Health Measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/future-fit-brand-health-measurement


Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
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Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/avoid-content-sins


Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


Webinars

ESOMAR AGM 2021

The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.

Catalogue: Webinars 2021
Authors: Kristin Luck, Nikki Lavoie, Alain Mizrahi, Finn Raben, Marie-Agnès Mourot de Lathyle
Company: ESOMAR
August 4, 2021
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Citation

Luck, Lavoie, Mizrahi, Raben and Mourot de Lathyle (2021a, August 04). ESOMAR AGM 2021. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/esomar-agm


Webinars

Selling Research Results Internally

Insights are not table stakes anymore and as an industry, it?s no longer about sharing information, but motivating the organization and ultimately people to take action.  But how?  Think like a marketer.Join Jessica Southard, Senior...

Catalogue:
Author: Jessica Southard
Company: Mars Wrigley
July 30, 2021
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Citation

Southard, J. (2021a, July 30). Selling Research Results Internally. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/selling-research-results-internally


Webinars
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Citation

Constantine, A. (2021a, July 28). From Top Down to Bottom up. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-top-down-to-bottom-up


Webinars
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Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin


Webinars

ESOMAR Plus Webinar

What is the difference between controllers and processors, and why is it important?Whether you are a controller, joint controller, or processor, it is critical that you assess your position and duties in relation to your data processing...

Catalogue: Webinars 2021
Author: Claudio Gennaro
Company: ESOMAR
July 28, 2021
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Citation

Gennaro, C. (2021a, July 28). ESOMAR Plus Webinar. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/esomar-plus-webinar