Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the hidden keys to happiness.The idea behind this project was to do some research away from the commercial world market research, to find out how different cultures see themselves by analysing what people say in their own words about themselves.This unique survey asked people around the world how happy they felt and then examined how they saw themselves and included questions on their lifestyle, their expectations, goals and what thought would improve their lives.The range of questions asked in this survey included:How happy are you feeling?What would improve your life right?What did you eat for dinner yesterday?What piece of advice would you pass onto the world?How would you describe yourself in 5 words?What are some of the things in life you enjoy?What are some of your long-term goals?How you think your life will look like in a years time?What would order as you last meal if you were on death row?The survey was fielded in US, Brazil, Canada, Netherlands, Italy, Portugal, France, China, India & Japan to 2,000 online nat rep respondents in each country.Find out what incites the different teams of researchers uncovered in this fun 1 hour session, where you will also learn about some of the techniques used to analyse unstructured data and what you can with multi-country open ended feedback and what are some of the challenges.Have they discovered the secrets to happiness? Well there is only one way to find out?sign up for this session on 10th November.The session is being moderated by Jon Puleston, VP Innovation for Kantar Profiles Division.
Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts and the industry's destructive and demoralizing tendency to want to message people into submissionFrom haha to Aha: what can humour teach us about the identification and generation of insight?What do M Night Shyamalan's films and Penn and Teller tell us about insight? Not just what insight is but how it feels.There may be incidental outbreaks of wit and what might pass for humour if you don't look too closely, including his favourite joke about homeopathy.
There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right kind of course -for example a pat on the shoulder, a shake of a hand and hugs) These small interactions impact positively on mood, innovation and productivity in a big way. If this way of working is going to be for the long-term we need to look at different ways to we can create happy cultures virtually.In this opening keynote Stephanie Davies will introduce the five drivers of happiness in the workplace and how we can adapt these for our new digi-world.With practical takeaways and laughs a long the way this session will introduce:The five drivers of happiness based on researchHow to create happy cultures virtuallySustaining connections and informal meetings vital to happiness and engagementWhy the pandemic has introduced truly human leadership and the link to happiness
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participantsâ phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new âpassiveâ methods.
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participants' phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new passive methods.
The aim of this paper is to present and to âtrainâ attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the methodology that we suggest, and use it on a couple of examples from various industries. One of our core illustrations will be based on the â'appiness projectâ presented at an earlier conference.
The aim of this paper is to present and to train attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the methodology that we suggest, and use it on a couple of examples from various industries. One of our core illustrations will be based on the 'appiness project presented at an earlier conference..
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.
To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research can benefit millions of people. One attempt from a market research company to contribute to the world can influence millions of people and change their lives. That is the meaning of "One Is Greater Than One Million." So how do you make "One Greater Than One Million"? This presentation explores a successful case study from Vietnam, providing insight on the differences in attitude and behaviour between happy and unhappy families. The research was followed by a mass media campaign at NO cost, which will inspire you to think about new ways to make the world better.