There is an interesting management quote: Do not expect the output to change if the inputs remain the same. This is true for organisational transformation as well as transformation of the insights and analytics industry. This paper examines this aphorism in the context of volume forecasting for ecommerce launches, looked at in the specific context of a vitamin and mineral supplement launch.
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.