Tag: "International Marketing"

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Research papers

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Catalogue: Asia Pacific 2017: Discoveries
Company: Kantar
Date: May 9, 2017
Authors: Jeff Tsui, Alex Tu

Magazines

Revue Française du Marketing (Avril 2011)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: April 1, 2011
Author: ADETEM

Research papers

The role of South America in the Genius Loci Lab

Catalogue: Latin America 2001
Company: Future Concept Lab s.r.l.
Date: May 1, 2001
Author: Francesco Morace

Research papers

Three cultures of international marketing

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Judie Lannon

Research papers

Systems determine markets

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Date: June 2, 1994
Author: Howard Biggs

Research papers

The contributions of advertising testing to the development of effective international advertising

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Companies: Nestlé, GfK
Date: September 1, 1992
Authors: J. Andrew Davison, Erik Grab

Research papers

The battle for Europe

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Author: Jon Wilkinson

Research papers

Market to market influence

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: GfK
Date: September 1, 1992
Author: Nezih H. Neyzi

Research papers

The Eurobuyer

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Alan Wolfe

Research papers

The effects of trade development on marketing in the Nineties

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: GfK
Date: June 15, 1992
Author: Gunter Redwitz

Research papers

Project of an international marketing information system

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Eric Bensimon

Research papers

How to take strategic options in the car industry for the year 2000

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Company: RISC S.A.
Date: June 15, 1992
Author: Bruno Colin