Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame that bad news so that it inspires rather than depresses, so that it compels us to take positive action rather than resort to defensiveness? Join this presentation if you want to disrupt your thinking and adopt a newsroom mentality by using storytelling techniques to help with transformative writing.
Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame that bad news so that it inspires rather than depresses, so that it compels us to take positive action rather than resort to defensiveness? Join this presentation if you want to disrupt your thinking and adopt a newsroom mentality by using storytelling techniques to help with transformative writing.
In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.
Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionized the way we do journalism at the BBC. The challenge we faced was to find out why people click on some pieces of content and not others, to unpack the term "relevance" for people and to truly understand the role that digital news content plays in their lives- but the real challenge was in embedding results into the newsroom; converting insights into something that lives and breathes in the fabric of the organization, every day.
Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are witnessing a worldwide change in attitudes. This will significantly affect the way people think, not only with respect to their personal lives but also in economic terms, in their roles as producers or consumers and it will influence their political attitudes and behavior. Why is survey research becoming an increasingly popular tool even in the field of journalism? The reason is that it is impossible to capture the trends and shifts in the climate of public opinion without survey research. Regular and systematic probes into the climate of opinion open the way to a new kind of precision journalism. German magazines such as NATUR, CAPITAL and QUICK have cooperated with the Institut fiir Demoskopie Allensbach in designing projects in journalism that have become an integral part of their issues. This paper will describe the conception behind, initial experience with and results of this cooperative venture between journalism and survey research from two points of view; from the perspective of survey research and from the perspective of the editorial staff of the environmental magazine NATUR.
Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are witnessing a worldwide change in attitudes. This will significantly affect the way people think, not only with respect to their personal lives but also in economic terms, in their roles as producers or consumers and it will influence their political attitudes and behavior. Why is survey research becoming an increasingly popular tool even in the field of journalism? The reason is that it is impossible to capture the trends and shifts in the climate of public opinion without survey research. Regular and systematic probes into the climate of opinion open the way to a new kind of precision journalism. German magazines such as NATUR, CAPITAL and QUICK have cooperated with the Institut fiir Demoskopie Allensbach in designing projects in journalism that have become an integral part of their issues. This paper will describe the conception behind, initial experience with and results of this cooperative venture between journalism and survey research from two points of view; from the perspective of survey research and from the perspective of the editorial staff of the environmental magazine NATUR.