Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in market insights platforms capable of linking together answers from internal documents, syndicated research and critical tools. Advances in AI are creating a new breed of market insights platforms that eliminate tedious tasks and are setting the standards for ease of implementation, adoption, usability and results. But there are still plenty of challenges and pitfalls as driving adoption and change aren't as easy as just buying a tool.Key takeaways will be:- The User Story and the Case for an Insights Platform- Common pitfalls and challenges, what to watch out for- Tips from the front line on driving user adoption
If there?s anything the last year has taught us, it?s to expect the unexpected. From dramatic changes in consumer behavior to rapid shifts in the way we work, we?ve seen that the technology we use needs to be adaptable across a variety of situations. But for consumer insights and marketing teams, finding the processes and tools to support these changing needs can be difficult. In this in-depth webinar, Stravito CEO and Co-founder Thor Olof Philogène will:- Share learnings on how to keep insights work agile from some of the world?s leading media, consumer electronics, and FMCG brands;- Showcase how an AI-powered knowledge management platform addresses the challenges that come with remote insights work;- Provide concrete tips on how consumer insights and marketing teams can keep employees across business units informed, inspired, and ready to tackle the unexpected.
During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So what can you do to stay competitive and on budget?In this webinar, we'll explain how effective knowledge management can help you make the most of your market research by minimising unnecessary costs and maximising value.
Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually working in close quarters.In this webinar, we'll cover learnings from world-leading brands on how you can use this new appetite and necessity for digitalization to quickly share new research and information and transform your insight management, for the better.
In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their insights managers overcome these challenges to proactively advise the business.
This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.