The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us - what really does make for success in this hyper-competitive market?The focus will be on four key elements:- The core business model;- Differentiation from the herd;- Talent: building an outstanding employer brand;- Thought leadership and content marketing
Whether through stakeholder inclusion, contributions to mission & purpose, or improvements in innovation, leading the way for equitable leadership is no small task. In this webinar, Remesh CEO Andrew Konya discussed the impact of equitable leadership in research with industry leaders: Nick Graham from PepsiCo, Mario Carrasco from ThinkNow, and Leslie Willis from Panasonic.
There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people and marketing that is invisible. Brent will give his unique perspective on what makes a great insight, from his current role as a CMO and his previous life in some of the world's best creative agencies. He will also share how insights have helped him manage a major insurance brand through the challenges of COVID-19 to emerge even stronger.
Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered Hillary a four-part TV series and in Autumn, I Am Greta is set for release.But how did Anna, a Catalan woman take centre stage in an industry dominated traditionally by men? Join the conversation to hear her journey and unique perspective on the importance of communications and the power of storytelling.
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each other at work needs to change too. I will share through my own personal examples how I shifted a multi-billion dollar organization's insights vision, purpose, behavior, tools and processes to move from resistance to change and love for 'Best in class' to embracing change and experimentation.
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each other at work needs to change too. I will share through my own personal examples how I shifted a multi-billion dollar organization's insights vision, purpose, behavior, tools and processes to move from resistance to change and love for 'Best in class' to embracing change and experimentation.
Q&A Session, Change Leadership.
Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.
In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term decline never happens by chance. We will demonstrate how applying four specific principles delivered this incredible commercial impact:1. Insightful consumer and category understanding;2. Crystal clear and concise strategy based on these insights;3. Inspiringly simple marketing principles that are easy to apply across markets;4. The leadership behaviours that galvanize the business to see future opportunities and stop being constrained by the past.This research brings to life the consumer understanding, the strategic clarity, the inspiringly simple marketing principles and the leadership behaviours that made Gordon's transformation possible.