Tag: "Local Markets"

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Research papers

Coordinating globality and peculiarity

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Charo Valencia, Paloma Fontcuberta, Maria Moro

Research papers

Business intelligence and competitive intelligence

Catalogue: Seminar 1999: Market and Competitive Intelligence
Date: March 1, 1999
Author: Gustavo Mendez-Kuhn

Research papers

Consumer usage patterns of the Internet and traditional media

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Jane H. Mulligan

Research papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: SORGEM IMR
Date: June 15, 1998
Author: Catherine Becker

Research papers

Supermarkets and the small independent retailer

Catalogue: Seminar 1997: The Changing Retail Scene
Date: June 15, 1997
Authors: Amit Roy, Sujit Das Munshi

Research papers

Regional media planning

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Rolf Speetzen, Hans-Hermann Jager

Research papers

Developing a local soft drink brand

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Tomas Tereba, Tomas Krasny

Research papers

Readership research for local free-sheets

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Michael Wirkner

Research papers

Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting

Catalogue: Radio Research Symposium 1995
Date: July 1, 1995
Authors: Susan Gigli, Michael Haney

Research papers

Global branding

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: Kantar
Date: June 15, 1995
Authors: John Baker, Kieran Ryan

Research papers

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

Catalogue: CEE Conference 1995: Towards A Market Economy
Company: GfK
Date: April 1, 1995
Author: Kolio Kolev

Research papers

Market transformation after five years

Catalogue: CEE Conference 1995: Towards A Market Economy
Date: April 1, 1995
Author: Dariusz K. Rosati