Tag: "Mapping"

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Research papers

Trends change, motivations do not

Catalogue: Fusion 2019
Companies: IPSOS, The Coca-Cola Company
Date: November 10, 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar

Research papers

System 3: Measuring the consumer's imagination

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Leigh Caldwell, Lizzi Seear

Research papers

Micro-moments that matter: How to effectively target Chinese travellers

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Kantar
Date: September 8, 2019
Authors: Emma Donnellan, Komal Roy, Yuan Liu

Research papers

Brain systems and brand experiences

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: IPSOS
Date: March 27, 2018
Authors: Juliana Oliveira, Maria Carolina Rodrigues

Research papers

The future of life insurance

Catalogue: Congress 2017: Visionary
Date: September 2, 2017
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

Research papers

Big Data and research data

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Company: Relish Research
Date: November 18, 2016
Authors: Joe Catling, Rupesh Patel

Research papers

Mapping cultural values for global marketing and advertising

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Marieke de Mooij

Research papers

Mapping cultural values for global marketing and advertising

Catalogue: ESOMAR Congress 1997: Learning From The Future
Date: September 1, 1997
Author: Marieke de Mooij

Research papers

Monadically or by paired comparison?

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Company: Schaefer market research GmbH
Date: December 1, 1996
Author: Felix Schaefer

Research papers

Consumer cognitions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Susan Baker

Research papers

Mind mapping

Catalogue: Seminar 1996: The Big Brand Challenge
Company: RSG Marketing Research
Date: June 15, 1996
Author: Rudolf Sommer

Research papers

The contribution of semiotics for the studies in advertising communication

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Author: Affonso Barella