The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?
With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.
Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to apply design thinking elements in the process of creating meaningful service experiences among the different customer touch points, how these touch points are constantly changing in the China landscape, and what brands should be doing in order to innovate and maintain a competitive advantage is addressed in this paper.
Its claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these visionaries...
This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which incorporated qualitative, ethnographic and quantitative techniques aimed at finding opportunities for the development and positioning of a brand in a highly competitive and demanding environment.
Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and the environment in which the product is consumed. Where is sensory and consumer research now, and where is it heading? Dr. Meiselman will describe the present and predict the future on issues including Health and Wellness, Moving into the Real World, Trained and Consumer Panels, Number of People in Samples, Measures Beyond Liking, Ritual and Habit, and Cross Cultural Measurement Issues. If you knew sensory research 20 years ago, you won't recognise the new sensory and consumer research today.
To survive in todays markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customers point of view, are ready for disruption. Customer innovation presents a unique case for developing the outside-in organisation to drive your business success. The 3x3 framework gives you a practical guide to focus your business on the customer of today and the customer of the future.
Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against multinational competitors with several years of presence. This case study shows the power of methodological integration as an answer to the client question by creating methodologies that answer each one of the business questions in an integral way. This session takes us on a trip from the general exploration of a category to the construction of insights and concepts in cooperation with the client in co-creation meetings to the finish with a concept-recycling model and finally, a winning concept in each Latin American country.
The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human powers of observation and prediction in a We Research approach to concept screening and Predictive Markets. At the critical concept screening stage of their innovation process, SABMiller Europe was able to efficiently test a large number of concepts across multiple markets using a common methodology.