Resources Library by ANA

Understanding youth

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Company: Harris Interactive (Europe)

Date: November 1, 2000

Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell

Cognitive styles (French)

Catalogue: ESOMAR Congress 1980: Taking Stock

Date: September 1, 1980

Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain

Cognitive styles

Catalogue: ESOMAR Congress 1980: Taking Stock

Date: September 1, 1980

Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain

The problems of data aggregation and of imperfect data in a capital goods market

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Date: January 1, 1973

Author: F. Bliemel

Qualitative research on chesswood creamed mushrooms

Catalogue: CRAM/Peter Cooper Archive Collection

Date: October 3, 1972

Author: CRAM/Peter Cooper Archive

Market segmentation

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Company: Ogilvy

Date: September 1, 1972

Author: A. l. Biel

The practical application of market segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Company: GfK

Date: June 15, 1972

Authors: Andreas Winkler, D. E. Freitag

Pinto

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Date: June 15, 1972

Authors: R. D. Teach, L. A. Neidell

Market segmentation and target groups

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Date: June 15, 1972

Author: Friedrich Wendt

Classifying consumers in the 1970s

Catalogue: Seminar 1972: Segmentation And Typology

Date: June 15, 1972

Author: J. A. Lunn

Changes in market segmentation over time

Catalogue: Seminar 1972: Segmentation And Typology

Company: ESSO

Date: June 15, 1972

Authors: Wendy M. Grosse, David Lowe-Watson

Qualitative research on ENO in Jamaica

Catalogue: CRAM/Peter Cooper Archive Collection

Date: September 1, 1971

Author: CRAM/Peter Cooper Archive