Tag: "Market Shares Model"

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Research papers

The retail shake up in Asia

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Company: Kantar
Date: November 1, 2000
Authors: Laurent Zeller, Helen Passingham-Hughes

Research papers

Customer satisfaction research

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: September 8, 1991
Author: Webster Kehr

Research papers

Predicting market shares and competitive behaviour using samples of different markets

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl

Research papers

Evaluating the impact of marketing mix variables on market shares

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 8, 1987
Authors: Marcel Corstjens, Gilles Laurent, Françoise Rostand

Research papers

The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Date: June 15, 1987
Author: Mila C. Montemayor-Orr

Research papers

Brand switching models (French)

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Raymond Delbes

Research papers

Brand switching models

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Raymond Delbes

Research papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: April 1, 1965
Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent