Tag: "Marketing Information System"

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Research papers

The determinants of MKIS usage

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Sanjay Seth, Roderick J. Brodie, Don Scott

Research papers

Managing marketing information

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Wil Wurtz

Research papers

Build up of the Jacobs Suchard marketing research system - Integrating external and internal data

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Dennis Keunemann

Research papers

Analysis of retail audit data with expertise systems

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Company: GfK
Date: June 15, 1992
Authors: Oliver Beys, Stefan Müller

Research papers

The game of information intelligence

Catalogue: Seminar 1990: How To Cope With Data Overload
Company: Philips International
Date: June 15, 1990
Author: Peter J.A. Groot

Research papers

Solving the problem of data complexity and information overload

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Author: Andrea Traverso

Research papers

Managing excess information

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Author: Christian Feuillette

Research papers

Decision making does not always require expensive surveys

Catalogue: Seminar 1990: How To Cope With Data Overload
Company: SKIM
Date: June 15, 1990
Author: H. J. Kranenberg

Research papers

From number of sales to market share

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: June 15, 1989
Authors: Franco Cloni, Massimo Milleri

Research papers

Spain: Everything under the sun

Catalogue: Seminar 1988: Travel And Tourism Research
Date: May 4, 1988
Authors: Josep Chias, Eulogio Bordas

Research papers

The impact on marketing research Of MMIS and scanning data

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Date: June 15, 1987
Authors: R. G. Whyte, T. MacNeary

Research papers

The contribution of M.M.I.S. to effective industrial marketing management

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Date: June 15, 1987
Author: Milan Jurse