Tag: "Marketing Model"

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Videos

Marketing transformation in the galactic age

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Author: Chris R. Burggraeve

Research papers

Supporting marketing decisions by forecasting and simulation based on panel data

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Rudolf Lewandowski, R. Otterpohl

Research papers

Comments on achieving successful advertising control (German)

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Author: Erich Weihs

Research papers

Comments on achieving successful advertising control

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Author: Erich Weihs

Research papers

Marketing model for decision making in strategic planning

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Author: Gábor Hoványi

Research papers

Some thoughts on the future of marketing models

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jagdish N. Sheth

Research papers

Reflexions on the concept of a general marketing model

Catalogue: The European Marketing Research Review 1969
Date: August 1, 1969
Author: Patrice Bertier