Tag: "Marketing Research"

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Research papers

Causal modelling in marketing

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: Yves Evrard

Research papers

Strategic planning is not dead but different

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: Martin van Mesdag

Research papers

A practical 'learning tool' for marketing planning when using an extensive marketing research mix

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Authors: Peter L. F. de Jong, G. G. Immink

Research papers

Competence of marketing research within larger companies

Catalogue: ESOMAR Congress 1980: Taking Stock
Company: The Coca-Cola Company
Date: September 1, 1980
Authors: B. A. Devin, F. Maat, M. C. Leitner, R. Mielke

Research papers

Tymcon service 1

Catalogue: Seminar 1980: Information Systems In Action
Date: June 15, 1980
Author: Werner Retzlaff

Research papers

Trend-analyse and early warning systems for marketing management

Catalogue: Seminar 1980: Information Systems In Action
Date: June 15, 1980
Author: Ernest W. Hanhart

Research papers

Marketing research in the developing countries

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Date: February 1, 1979
Author: Michael R. Pratt

Research papers

Similarities and differences between marketing research and social research

Catalogue: Seminar 1977: Social Research
Date: December 1, 1977
Author: Pieter van Schravendijk

Research papers

Aspects of agricultural marketing

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: David H. Pickard, Howard Biggs

Research papers

Marketing research training in a multinational corporation

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Company: Philips International
Date: June 1, 1976
Author: Peter L. F. de Jong

Research papers

A marketer's view

Catalogue: Seminar 1976: International Market Research
Company: Shell Global
Date: April 1, 1976
Author: Alexander Christiaan Helfrich

Research papers

Marketing research for financial services

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Date: February 1, 1975
Authors: Robert M. Worcester, Roger J. Stubbs