Tag: "Marketing Strategy"

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Research papers

Rapid impact

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Insight Dojo, Shionogi
Date: September 8, 2019
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins

Research papers

Micro-moments that matter: How to effectively target Chinese travellers

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Kantar
Date: September 8, 2019
Authors: Emma Donnellan, Komal Roy, Yuan Liu

Research papers

Making sound decisions

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Sentient Decision Science, Nissan Motor Co.
Date: September 8, 2019
Authors: Joe Sauer, Lauren McGuire, Nic Thomas

Research papers

True ROI of influencers

Catalogue: Congress 2018
Company: respondi
Date: September 23, 2018
Authors: Thomas Gruber, Bengül Robillard

Magazines

Revue Française du Marketing (Octobre 2009)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: October 1, 2009
Author: ADETEM

Magazines

Revue Française du Marketing (Juillet 2004)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: July 1, 2004
Author: ADETEM

Magazines

Revue Française du Marketing (Mai 2004)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: May 1, 2004
Author: ADETEM

Research papers

Ya Sheikh, let me sell you a camel

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Date: October 28, 2001
Authors: Dipen Mehta, Daksha Desai

Research papers

The role of South America in the Genius Loci Lab

Catalogue: Latin America 2001
Company: Future Concept Lab s.r.l.
Date: May 1, 2001
Author: Francesco Morace

Research papers

The impact of ethic marketing for a banking business

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Authors: Cees van Eijk, Monique van der Plas

Research papers

Genius loci

Catalogue: Ethnic Marketing 2000
Company: Future Concept Lab s.r.l.
Date: July 1, 2000
Author: Francesco Morace

Research papers

Ford's multicultural strategy

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Authors: R. Scott Evans, Pat Richards