Tag: "Marketing"

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Research papers

The emergence of "I" in Indonesia

Catalogue: Asia Pacific 2015: Asia Means Business
Company: Deka Marketing Research
Date: June 15, 2015
Authors: Monica Cravenetya, Satish Pai

Research papers

The modern marketing researcher

Catalogue: Latin America 2006
Company: Market Probe International, Inc.
Date: October 8, 2006
Author: Michael Francesco Alioto

Research papers

Customers and brands

Catalogue: Automotive 2006
Date: February 27, 2006
Authors: Kirsti Lindberg-Repo, Richard Brookes

Research papers

Desperately seeking ROI

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Date: June 23, 2005
Author: William Siegel

Research papers

Online panels require expertise and knowledge far beyond the traditional market research skill set

Catalogue: ESOMAR Panel Research Conference 2005
Date: April 17, 2005
Authors: Alexander Braun, Chris Whittle

Research papers

Creativity on tap

Catalogue: ESOMAR Conference 2005: Innovate!
Company: Kantar
Date: February 27, 2005
Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Research papers

Marketing science and market research

Catalogue: ESOMAR Conference on Marketing 2004
Date: October 10, 2004
Author: Peter S.H. Leeflang

Research papers

IMC evolution

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Lynne Eagle, Philip Kitchen

Research papers

Cross media optimization

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Author: Rex Briggs

Research papers

Low response and purchase rates in the automotive industry

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Date: March 1, 2004
Authors: Johannes Ruhland, Wendy Gersten

Research papers

Don't cut off the hand that feeds you

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Kantar
Date: September 14, 2003
Author: Andy Farr

Research papers

Do you know what's driving your brand?

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Microsoft
Date: June 18, 2003
Authors: Joseph Plummer, J. David Phillips