Resources Library by ANA

Touch and go

Catalogue: Congress 2018

Date: September 23, 2018

Author: Diana Lucaci

Millennial mediavores

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Date: November 1, 2000

Authors: Briar Harland, Alana Storey

TvSpan

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Date: August 1, 1999

Author: Andrew Roberts

Some ratings are more equal than others

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Date: August 1, 1999

Author: Julian Dobinson

Does clutter degrade the media environment?

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Date: August 1, 1999

Author: Debbie Solomon

With and without help

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Date: June 15, 1999

Author: Christoph Wild

Internet as a marketing tool for operators and vendors in the telecommunication industry

Catalogue: ESOMAR Net Effects 1999

Date: June 15, 1999

Authors: Massimo De Sanctis, Simona Collová

Impact test on the Internet

Catalogue: ESOMAR Net Effects 1999

Date: June 15, 1999

Authors: Claudia Willner, Martin Mayr

Assessing radio advertising effectiveness

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Date: June 15, 1999

Authors: Jackie Ferris, Owen Charlebois

Benefits of radio advertising

Catalogue: Seminar 1998: Towards Total Communications Strategies

Date: October 20, 1998

Authors: Sven Dierks, Christoph Wild

Measuring advertising on the web

Catalogue: The Worldwide Internet Seminar 1998

Company: Kantar

Date: June 15, 1998

Author: Rex Briggs

Advertising effectiveness, so now we know

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Date: June 15, 1998

Author: Tim Foley