Resources Library by ANA

Research World (June 2006)

Catalogue: Research World 2006

Date: June 1, 2006

Author: ESOMAR B.V.

Qualities of radio advertising

Catalogue: 2nd Radio Research Symposium

Date: June 15, 1997

Author: Christoph Wild

In-home scanning and people meters: Information enhancement or respondent overload?

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Company: Acorn Marketing & Research Consultants

Date: June 15, 1992

Authors: Joseph C. Philport, Roger E. Godbeer

Adults and young teenagers

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Date: June 15, 1992

Author: Akram Raffoul

From media exposure to spot ratings

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Date: June 15, 1991

Author: Karl Zimmer

TV coverage of the 1992 Summer Olympics in Barcelona

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Date: June 15, 1990

Author: William S. Rubens

Quality of exposure and advertising effectiveness

Catalogue: ESOMAR Congress 1988

Date: September 1, 1988

Author: Rolf Speetzen

Spending research money

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Date: June 15, 1984

Author: Simon Broadbent

Techniques for targeting television advertising to product users

Catalogue: Seminar 1982: Improving Media Research

Date: June 15, 1982

Authors: Sue Stoessl, Suzanne Hatley

The quality of magazine and tv exposures

Catalogue: Seminar 1980: Media Measurement And Media Choice

Date: June 15, 1980

Authors: Rolf Speetzen, Wilfried Wenzel

Mass media and free time

Catalogue: Seminar 1980: Children And Young People

Company: DOXA

Date: June 15, 1980

Authors: Costantino Jannacone, Ennio Salamon

Area tests and consumer surveys to measure advertising effectiveness

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Date: June 15, 1980

Authors: Susanna Segnit, Simon Broadbent