Tag: "Media Testing"

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Research papers

Boosting fan engagement

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Pedro Almeida, Nuno Miranda

Research papers

NextGen

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Kevin Cowan, Santanu Chakrabarti

Research papers

Reel happiness

Catalogue: Congress 2015: Revelations
Date: October 1, 2015
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

Research papers

The fascinating and frightening multiscreen consumer

Catalogue: Latin America 2015: Carnival of Insights
Company: IPSOS
Date: June 15, 2015
Authors: Flávio Ferrari, Vanessa Mathias

Research papers

Multi-device, multi-purpose, one connected consumer

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Date: June 17, 2014
Authors: Cortney Henseler, Maureen Dawson, Andrew Consky

Research papers

Beyond brand tracking

Catalogue: Latin America 2014: Accelerating Growth
Date: April 4, 2014
Authors: Gabriel Aleixo, Flavio Marcondes

Research papers

Standardising touchpoint analysis

Catalogue: Congress 2013: Think Big
Date: September 26, 2013
Authors: Tang Ruihong, Caroline Ji

Research papers

Optimising advertising ROI

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Company: IPSOS
Date: April 17, 2012
Author: Keith Spencer

Research papers

Social TV and the clockwork orange

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: October 21, 2010
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Research papers

Horses for courses - RPD or PeopleMeter?

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Company: Kantar
Date: October 21, 2010
Authors: George Shababb, Richard Marks

Research papers

Canada's cross media consumer database

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Company: comScore ARS
Date: October 21, 2010
Authors: Pasquale A. Pellegrini, Hastings Withers

Research papers

Will Twitter change the way that market researchers communicate?

Catalogue: Asia Pacific 2010: Eyes on Asia
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
Date: April 20, 2010
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao