As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more. Toluna will provide a webinar that offers insight into the market in the middle east, and best practices approaches for conducting successful market research in-region, market-by-market.
The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to sustain existing living standards, driven by their limited means. 'How are people reacting and coping differently or similarly across the region?' and 'How will this impact the business?'Building on last year's success in "Wallet" exploration in Egypt, the journey extends to KSA and Tunisia, aiming to draw a macro view through a comparative evaluation of spending patterns giving actionable and relevant insights that will help tailor both regional and market-centric strategies with special focus on KSA.