Tag: "Model Building"

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Videos

Embracing agility

Catalogue: Client Summit 2019- Spring Edition
Company: AB InBev
Date: June 27, 2019
Author: Derick Davidson

Research papers

Post-truth insights: Driving business impact

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Company: IPSOS
Date: November 11, 2018
Authors: Redhecka Roy, Sunita Venkataraman

Videos

Post-truth insights

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Company: IPSOS
Date: November 11, 2018
Authors: Redhecka Roy, Sunita Venkataraman

Research papers

Bank roles in developing relationships with business customers

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Date: September 1, 1999
Author: Nexhmi Rexha

Research papers

Retail in emerging markets

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Date: February 1, 1997
Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri

Research papers

Understanding consumer values

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Chris Macrae, Carlos Harding

Research papers

The negative exponential

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Joel D. Levy

Research papers

Summing up and a look into the future from a manufacturer’s point of view

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Procter & Gamble
Date: June 15, 1988
Author: Irene Reuter

Research papers

Some thoughts on the future of marketing models

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jagdish N. Sheth

Research papers

Range and assortment policies

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Author: Patrick McAnally

Research papers

The validation of macro models

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Philippe Autor Naert

Research papers

The role of the threshold model in the assessment of belief importance and in consumer information processing

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Authors: Tony Lunn, David Beazley