Tag: "Multi-Attribute Techniques"

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Research papers

Fragrance creation

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Beth A. Prevost

Research papers

Pricing theatre seats

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Gabriele Morello

Research papers

Optimizing the product line

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Rob R. van den Heuvel

Research papers

One model of advertising and communications research with applications for all

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Harry E. Heller