Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
The thought leaders from Monday's presentation return to address your specific questions and brand challenges.
Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.This demands that companies future-proof their strategies with a brand new set of skills and tools. For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participants' phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new passive methods.
With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of dishonest/inattentive participants in online surveys. In this workshop, Research Now and FactWorks will present the results of their maximum difference scaling approach in a multi-country comparison, giving practical recommendations on how you can use quality checks to eliminate participants and answers that may distort the integrity of your results.
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and answered at the ESOMAR LATAM Conference. A multi-country study exploring shopping decision-making across category and culture invited 7000 consumers across 7 different countries to talk about how they make shopping deskins. This data was then analysed and over 300,000 open-ended comments were classified in a unique experiment to map out the international language of shopping. From South America to North America, from Asia to Europe; we looked to shed some light on the culture of shopping. Join this event to learn from the findings.
Guest Speaker - Jude Olinger, Founder & CEO, The Olinger Group, United States.
Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International Lesbian, Gay, Bisexual, Trans and Intersex Association - an international NGO with 1200 member organisation across the globe), the RIWI Corporation used their Random Domain Intercept Technology to undertake a 51 country survey on attitudes to same-sex marriage. Focusing on Ireland in light of its recent referendum, this ESOMAR presentation will shed light on the predictive strategy implications of these new technologies, and discuss their potential for work with measurable social impact.
With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they dont intend on making purchases; this has created a new paradigm in which consumers have more frequent interactions with brands. However, marketers focused on conversions may not be sending the right message. We will present new multi-country research that shows how brands can more effectively influence online shoppers by tapping into their motivations for habitual product browsing. We will reveal six motivations for online product browsing that can be used as the basis for developing ad creative and editorial content targeted to these shoppers.