Tag: "Multinational Companies"

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Research papers

The challenge of a global brand in unstable times

Catalogue: Latin America 2019
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
Date: April 7, 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic

Research papers

Taking the bull by its horns

Catalogue: Congress 2018
Date: September 23, 2018
Author: Ruchira Jain

Research papers

Measuring pricing power of a global brand in an Asian market

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

Research papers

Fasten your seat belts, we are going on a digital ride

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Company: Philips International
Date: September 1, 2000
Author: Randall G. Emond

Research papers

Media planning processes

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Jayne Zenaty Spittler

Research papers

The human resources management consultant in the Europe of 1992

Catalogue: Seminar 1990: Countdown to 1992
Date: June 15, 1990
Author: Denise Annandale-Massa

Research papers

Which dog? Which tail?

Catalogue: Seminar 1988: International Marketing Reserarch
Company: Shell Global
Date: June 15, 1988
Authors: Jane Kalim, John Rutherford

Research papers

A review of pros and cons of centralised research in manufacturing companies

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Author: David Hawkins

Research papers

The branding of international research

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: Philip D. Barnard

Research papers

Multinational meetings and a user-friendly computer-based information system

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Date: January 25, 1984
Author: Sherry Dean

Research papers

Marketing planning in a Western company of a multinational type (French)

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: September 1, 1973
Author: P. Pigenet

Research papers

Marketing planning in a Western company of a multinational type

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: September 1, 1973
Author: P. Pigenet