Tag: "New Model"

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Research papers

Construction of a marketing model based on consumer habits and attitudes

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: L. K. Neffe, Herbert Steiner

Research papers

Continuous advertising research as a decision making instrument

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Jacques E. Andriessens

Research papers

Selection models for publicity campaigns

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Jean-François Boss

Research papers

A new model for a business game

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Guy Serraf

Research papers

An approach to measuring advertising effectiveness

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Authors: John Downham, Timothy Joyce

Research papers

Contribution to the discussion Thursday afternoon, September 15th

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Horst Stern

Research papers

Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Andrew S. C. Ehrenberg

Research papers

Factor analysis of consumer preferences (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Jean Stoetzel

Research papers

Factor analysis of consumer preferences

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Jean Stoetzel

Research papers

Activation

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: George Gallup

Research papers

The "steps-and-parts" model for polling

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Authors: Stuart Carter Dodd, Chahin Turabian