Tag: "New Product Advertising"

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Research papers

Towards making better new product ads

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: David W. Olson

Research papers

Validation of copy: Testing measures based on in-market performance

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: David W. Olson

Research papers

Advertising and promotional policy and research on its effectiveness

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Basilio Riesco

Research reports

Qualitative research on Frequence shampoo

Catalogue: CRAM/Peter Cooper Archive Collection
Date: December 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into bath additives

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Pink Paraffin advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1977
Author: CRAM/Peter Cooper Archive

Research reports

Report on qualitative research on creative development for little eggs

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1977
Author: CRAM/Peter Cooper Archive

Research reports

Research report on Lyofil advertising concepts

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Chique advertising developments

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into a 30% Bran Flakes advertising development

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Scripto Pens

Catalogue: CRAM/Peter Cooper Archive Collection
Date: December 1, 1975
Author: CRAM/Peter Cooper Archive