Tag: "New Product Failures"

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Videos

Southeast Asia: See tomorrow, today

Catalogue: Asia Pacific 2015: Asia Means Business
Company: Nielsen
Date: June 15, 2015
Author: Tobias Puehse

Magazines

Revue Française du Marketing 2001 (N. 182)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 2001
Author: ADETEM

Research papers

Tangible and intangible reasons for new product failiure

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Date: June 15, 1986
Author: Lynn Y.S. Lin

Research papers

Tangible and intangible reasons for new product failure

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Company: Burke, Inc.
Date: June 15, 1985
Author: Lynn Y.S. Lin

Research papers

The mail on Sunday

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Mike A. Newman

Research papers

Perspectives on the new product development process

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Joseph Plummer

Research papers

Why do some products fail and others succeed?

Catalogue: Seminar 1979: New Product Development
Date: October 1, 1979
Author: Philip Hill

Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French)

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Nicole De Ferran, Jean-Louis Laborie

Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Jean-Louis Laborie, Nicole De Ferran

Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1971
Author: CRAM/Peter Cooper Archive

Research papers

The importance of achieving adequate distribution when launching a new product

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Date: November 1, 1969
Authors: Johan Aucamp, B. Madell