Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.Join Michaela Mora of Relevant Insights in this session to discuss:- What is and what is not UX;- How research can support UX;- Additional areas of expertise needed to conduct UX research.
Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we do.
Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and communication trends. In this presentation, we will walk you through the most important consumer trends, the data those trends yield, and how that data is being actioned in market research. What's the latest on mobile, wearables, and PC use? How are consumers using email and messaging? What does today's media diet look like in terms of television, radio, and digital content consumption? Where are people going online? What types of data are people willing to share, and what worries them? What new types of data and data sets are being used? And how do you know that all of this data is representative? We will explore all of this, and wrap up with a few examples that will inspire you.
What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.
The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is being sought to strip the consumer bare - to reveal the deepest, most human truths, to unleash creativity in unprecedented ways, to facilitate stories and unearth insights that inspire 'future-proof' brands. As clients recognize that mass marketing is old and ailing, as psychographic and segmented approaches are being more widely adopted, as creating experiences that stretch brands without breaking them become all too important, as the world becomes a lot more nuanced, it has never been a more appropriate time to approach the consumer differently.
The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on how organizations work, interact, communicate, and collaborate with data in the future. Trends such as automated survey designs, self-service data discovery, mobile insights-to-go, real time and predictive analytics, infographic storytelling, virtual reality and artificial intelligence will influence organizationâs strategies, operations, and investments for information. Which of these trends will have the greatest impact on the Market Research industry? What does our world look like in 5, 10, and 20 years from now? Learn how we can take advantage of these innovations today and add value to our research designs and processes.
Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving; television is no longer just a traditional type of media, access to different content and consumption across digital platforms has enabled consumers to go beyond passive observation and into active participation. This means traditional entertainment business models are at risk of becoming obsolete. Generations X, Y and Z are changing how they consume media in Latin America and the industry will have to adapt to these new trends to stay relevant.