Undoubtedly, when real regional peace is achieved the Arab countries will face fierce competition from Israel's financial, manufacturing and services corporations. This threat must be realized and plans must be developed by Middle East countries to respond and identify ways in which they can, in turn, benefit from the opportunities created to promote themselves in a larger marketplace. A marketplace that will also include Israel. But do they really have any other choice? We know the answer and we are expected to play our role: induce change.