Tag: "Penetration"

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Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Authors: Roy Haworth, Margaret Holmes

Research papers

The impact of generic supermarket products in the United Kingdom

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Peter McGoldrick

Research papers

The trade as a consumer

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Alan J. Handyside, Pauline S. Irons

Research papers

Tracking and predicting new product penetration

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Authors: B. Bright, Hugh Robert Stammers

Research papers

Penetration of foreign markets through cooperation and joint ventures

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Károly Ravasz