Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.
Market research leaders, both clients and providers, dispersed in a mood of confidence and optimism at the end of the third and final RELEAS meeting in Geneva. The leaders obtained what they wanted: concrete action to address challenges and opportunities.
The 2001 ESOMAR Congress in Rome involved no easy assumptions. Indeed there was a possibility, in the light of the unprecedented and tragic events of September 11, that the Congress would not take place. Making reference to the situation in his opening address John Kelly, President of the Society, spoke of "the resolve of ESOMAR s leaders not to bow to attempts to impede the rights and ability of its members, customers and friends, to meet people and to exchange ideas". Thus it was that the Congress went ahead, but in a changed world - one in which the 'Marketing Transformation' we had gathered to discuss and debate was, for once, overshadowed by a more profound transformation, the eventual outcome of which is as unclear as that of any marketing evolution.
Fifty leaders of the marketing research industry have initiated a network of research users and providers from around the world. On 15 and 16 January 2001, research industry leadership gathered for the first time in Geneva, Switzerland. The Research Leadership Summit (RELEAS), organised by ARF and ESOMAR, is envisaged as a three-year process with annual meetings and continued action and feedback in between. The emphasis is on identifying and addressing the challenges and opportunities facing the research industry.
The following report analyses some particularly important aspects of the Italian agricultural structure. The total market is very fragmented, consisting of a large number of very small farms that set against a few others of considerable importance, leads to a market completely different from other European countries. Evolution in the last twenty years has registered, on one hand, a reduction in areas under cultivation of wine and wheat, the most important and widespread crops, and on the other, an increase in vegetables and industrial crop. This analysis will not be exhaustive and complete, on the contrary it will only deal with sone aspects of reality that are really interesting because connected to the agrochemical market. This study is a desk-research, it uses data coming from official statistics and from market research carried out by Infomark.
Combine harvester sales can be linked to total arable area, the changes in the cropping patterns, the number of holdings (and the changes in farm size), farmers incomes and expected priorities in their investment decisions. At New Holland we have developed several scenario's to predict the impact of the set-aside policy in agriculture. We also developed three models to forecast in which direction the industry might restructure. The scenario analysis proved to be a valuable tool to grasp the impact of E. C. policy decisions on the farm machinery industry. Decisions on production capacity and the location of manufacturing plants can be taken with more confidence.
This article examines the organization of European food industry during a time of significant changes in their operating environment. The creation of common European markets, changes in agricultural policy, changing customer preferences together with technological development have an impact on the organization of the food industry. A significant phenomenon in the development of the structure of the food industry has been vertical integration. Three categories of factors influencing the organizational structure are considered; institutional factors, production costs, and transaction costs. Due to the fact that a major part of the European food processing industry is run by agricultural cooperatives, special emphasis is given to these organizations.
This paper examines the impact of the GATT agreement and concludes that its direct impact will be minimal. More important is the establishment of a framework that will serve as a basis for GATT Mark II for agriculture from 2003. The current GATT will be used more as a lever to achieve changes to the current, and recently reformed, Common Agricultural Policy (CAP). The main driver of future political change will be the EC farm budget for which a homing crisis beckons, in the arable sector the main policy instruments of set-aside, direct aid and declining intervention and export restitution, will remain. The only way to overcome the budget problem will be to increase set-aside, reduce compensation payments or do both. However such demands by the EC Commission will be bought off by a substantial increase in support for industrial crop use. The overall impact on the agricultural industry will be an acceleration of farm structure change with concentration into fewer larger units to realise the savings in fixed costs. The farm input markets will decline and become even more aggressive, yet at the same time more 'accessible' for those who want to take innovative approaches to the distribution challenge. Despite the policy interventions there will be a surviving EC agriculture at the end of the decade, albeit as a 'leaner meaner machine'. Those who can bring new technology to the market and use the very best in marketing will have an exciting future.
Whether one fears future farm closings due to a lack of successors or expressly advocates agricultural structural changes, the manner in which these changes can be expected to take place is of interest to agricultural policy. For this reason, a method was used here to study structural changes which, based on agricultural surveys, allows conclusions to be drawn about the frequencies of staying in an employment status, exits from farm-employment and occupational mobility of people involved in farm occupations. These frequency tables are used to make projections about the number of farms in the area of the former Federal Republic of Germany. On the basis of these projections, an increasing decline of the number of farms, exceeding the expectations of only a few years ago, is indicated. In addition, the significance of multi-job-holding will presumably increase as a consequence of the reform of the Common Agricultural Policy (CAP) in the European Union. The concern that a lack of successors could threaten agricultural land use seems however unfounded, because it seems admissible to assume that people who are not currently among the potential farm successors would take over existing farms or start new farms if accelerated structural change would cause agriculture to become more competitive in the future.
This paper will identify possible environmental policies aiming to reduce agricultural pollution and how they will affect farming decisions. Specifically, emphasis will be put on the impacts of those policies in combination with the CAP-reform on the way farmers will use production inputs induced by different incentives schemes. Although these questions are rather political, they do influence both the forward and backward economic linkages of the agricultural activities. Input industries must be aware not only of the policies, but need to trace how farmers change their behaviour accordingly. Empirical results will be used to illustrate how different policies shift the production systems and how these ultimately affect input use. In particular, preliminary results obtained from research carried out in Spain and in France will be posed as examples of those trends. The paper finishes with a set of recommendations extensive to the input industries operating in the newly regulated agriculture.
In the following it will be analysed in how far these and other instruments were accepted by the farmers up to now, initiated target-orientated processes and produced purposeful results. With this it is necessary to differentiate the mechanisms of regulation, in the broader sense the possibilities of reaction, too, according to the ones which are affected by degree of choice in this and the monetary attractiveness.
Agriculture as a part of society (as well as the agricultural industry and preferably the communication chain within the agricultural industry) must rethink its role. In the field of crop protection, for example, we find that the market in West Europe is virtually saturated. Almost all the problems in crop production can be solved with some available product. At best a qualitative interchangeability can be hoped for, or a qualitative displacement with limited opportunities for growth. The diagram shows that the fields of action are large. In the research and development branch, stiff demands are made for ever better, more intelligent, environmentally safer products. The environmental requirements in a way are the highest hurdle - on the one hand a positive feature, but also riddled with a myriad of incongruities.