The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.
The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.
For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how it could be improved. The experience from more than 120 ad post tests integrated into this tracking study has been systematically summarized in an "electronic ad handbook". This has made it possible to analyze new ways of understanding the operation of print advertising in the home loan market. The practical significance of this advertising research for LBS communication policy is illustrated by concrete examples.
For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how it could be improved. The experience from more than 120 ad post tests integrated into this tracking study has been systematically summarized in an "electronic ad handbook". This has made it possible to analyze new ways of understanding the operation of print advertising in the home loan market. The practical significance of this advertising research for LBS communication policy is illustrated by concrete examples.
The Marketing Oriented approach and the use of appropriate tools in terms of Advertising and Market Research permit to obtain successful results not only in the traditional Mass Market markets, but also in the market of pocket books sold by Bookshops.
To estimate costs and benefits and thus provide a rational basis for decision, social policy research must forecast the responses of target populations to particular social policies and programs. Costs are mostly a function of unit costs multiplied by participation rates among eligible individuals. Benefits are measured by the distribution of net social and economic impacts. Before evaluated social experiments were available, none of these crucial predictors of policy impact could be estimated with any precision or reliability - not by one shot case studies, not by uncontrolled demonstrations, not by process evaluations, and certainly not by empirically ungrounded computer simulations. The available proven theories of socio-economic change could not, and still cannot accurately predict the behavior of large groups over years in response to new social policies and programs. But now, after ten years of increasing effective development, social experiments can do significantly better.
The specific theme of this paper is the relation between social research and democratic participation, and in this context I shall return later to the question of the provision of information as an important element of democracy. Initially, however, I want to raise some broader issues concerning the ways in which policy research by or on behalf of governments may be conceived.
The title of this contribution suggests the existence of a certain dissatisfaction concerning the co-operation between research and policy. In many publications this feeling of dissatisfaction has been drawn to attention, but this is probably only a slight reflection of what really is happening.
The Government has now enunciated its alternative; its present policy is to depend increasingly on 'community care'. The primary objective of the Department's policy on the care of the elderly is to enable old people to maintain independent lives in the community for as long as possible. To this end, high priority is being given to the development of domiciliary provision and the encouragement of other measures designed to prevent or postpone the need for long-term care in hospital or residential homes.This then is the background of the survey carried out in April and May 1977 on behalf of Age Concern, a voluntary organisation, with funds provided by a private foundation. The questionnaire sought to discover what are the circumstances of the present non-institutional elderly population, what are their needs, how far and to what extent are they met, what use do they currently make of community care (as described above) and finally, to what extent does community care provide them with what they themselves regard as a satisfying life?
In recent years with growing pressure on profits and (at any rate in the U.K.) state interference in price-fixing, many companies have been devoting more attention to the need to develop procurement policies: skill and foresight in purchasing often being as, or more important a determinant of profitability as marketing ability. Moreover, developments in the food processing industry have focussed attention on the fundamental importance of procurement policies: policies that are very much affected by political, climatic, economic, technical and social changes. Rarely, if ever, has ESOMAR considered the application of research techniques to procurement problems, as a means of helping manufacturers to develop procurement policies which guarantee the input of raw materials essential to their manufacturing and marketing activity. This paper discusses these applications, illustrated with several case histories covering activities as diverse as sugar refining, vegetable freezing, bacon curing, meat processing and the manufacture of potato products.