Tag: "Press"

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Research papers

A new magazine creates a new wave to a long established market

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Knut Kaavik

Research papers

Mass media and free time

Catalogue: Seminar 1980: Children And Young People
Company: DOXA
Date: June 15, 1980
Authors: Costantino Jannacone, Ennio Salamon

Research papers

Journalistic developments in the use of opinion polls: Panel discussion

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Date: June 15, 1980
Author: Peter Kellner

Research papers

Journalistic developments in the use of opinion polls: Panel discussion

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Date: June 15, 1980
Author: Bertil Torekull

Research papers

Journalistic developments in the use of opinion polls: Open discussion

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Date: June 15, 1980
Authors: Robert M. Worcester, Adam Raphael, Hans L. Zetterberg, Elisabeth Noelle-Neumann, Thomas Marcotty, Peter Kellner, Norman L. Webb, John Roberts

Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Kurt Arbogast

Research papers

Measuring the effectiveness of advertising in the industrial press

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Cecile Kreweras

Research papers

Experiences with circulation control by computer-based and supervision models

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Authors: Peter Eckhoff, Heino Stöwsand

Research reports

Qualitative research into National Westminster press advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 1, 1977
Author: CRAM/Peter Cooper Archive

Research papers

Using linguistic coding to explore the way advertisements in press and TV communicate

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Guy Consterdine, Colin McDonald

Research papers

Images of press media

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Klaus P. Landgrebe

Research reports

Qualitative research on TCP gel press advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: March 6, 1975
Author: CRAM/Peter Cooper Archive