Tag: "Print"

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Research papers

Revisiting print measures in a channel planning world

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Peter Kloprogge, Tim Foley

Research papers

Multi-media reach/frequency and optimization

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Authors: James H. Collins, Daniel T. Mallett, Jane Mulligan Traub

Research papers

Take a fresh look at print

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Author: Alan Smith

Research papers

Better planning by improved learning from campaign tracking research

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Alan Smith

Research papers

Advertising in magazines is different

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Barbara Cooke

Research papers

New opportunities for print vehicles

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Luisa Pogliana

Research papers

The implications for publishers of recent research into effective frequency

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: Kantar
Date: November 1, 1995
Author: Alan Smith

Research papers

Media mix

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: GfK
Date: November 1, 1995
Author: Christine Graf

Research papers

Dissecting the media multiplier

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Alan Smith

Research papers

The Family Circle study of schedule impact

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Rebecca M. McPheters

Research papers

Promoting media advertising against promotion spending

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Alan Smith

Research papers

The screen paper

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Juan A. Giner